GET TO KNOW US

THIS IS HOW IT BEGAN

Our adventure started on a phone call...........

We spoke about lots of things, but the one thing that we got stuck on, was how our South African athletes weren't wearing anything representing our beautiful nation in the 2016 Olympic opening ceremony! What could they have worn that was uniquely South African, yet incredibly stylish?

OUR FIRST ATTEMPT @ VELDSKOEN

VELDSKOEN VIDEO NO.1

We trade market the line "THE OLDEST SHOE IN THE WORLD, PROBABLY.

VELDSKOEN has been around since the dawn of time and it was Africa that owned it!

VELDSKOEN PARTNERS WITH BRIAN JOFFE

L4L acquired a 49% stake in South African footwear brand Veldskoen, which has gained traction in international markets.

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ASHTON KUTCHER AND MARK CUBAN TAKE VELDSKOEN TO THE USA

The veldskoen has ditched its image as a hardy farmer’s boot and is stepping into the US market after catching the attention of celebrity investor Mark Cuban and actor Ashton Kutcher. A Durban-made shoe brand that goes by the same name, Veldskoen, now counts Cuban and Kutcher among its high-profile investors, along with Brian Joffe’s Long4Life.